Tech Giants know us much better than we think. Users’ personal and professional data gets collected and sold to advertisers with zero compensation. Data such as:
- Personal information: Name, gender, email, phone number.
- Geographic location: GPS and IP.
- Interactions with websites you surf: hobbies, interests, and preferences.
- Professional data: Where you work and past work history.
There are even whole marketplaces that exist specifically just to buy and sell users’ personal data. You aren't just trusting the platforms you use with your data, your intimate details about your life are being entered into an ever-expanding digital universe.
The apps and websites that we know and love today say they are free. But with the recent web3 movement users now are starting to understand that it's not. Our online data is being collected and used for marketing purposes. Today, you either have to PAY for your data not to show up in annoying ads covering your screen, or you have to just suffer through it. Even when you opt-out you still get unsolicited suggestions for what you should watch and how you should spend your time.
Who should be able to decide what is misinformation, a handful of puppet masters or the entire user base? Certain groups within society are being silenced and it's clear that it doesn't have to do with facts but more with opinion.
Freedom should be free, not limited or selective.
User engagement and interaction are precious to media companies, they rely on them. So why don't they reward their users for being dedicated and loyal customers? Doesn't make sense does it, everyday people are leaving their platforms so they can spend their time where they are compensated for their time.