Creators Problems
Invasion of Freedoms:
For any reason at any point, creators’ accounts can be deleted or videos can be taken down with no warning. As the Ethereum Foundation would say “In a single click, these platforms can lock you out of your entire online life.” And the worst part is that there are real people behind these decisions, human bias, subjectivity, and error all come into play.
Typically they will give very little and vague reasoning behind their decision which makes it incredibly difficult to prevent it from happening again. For full-time content creators, this could be devastating to their business and even livelihood.
Censorship is a tool that should be used for protection, not personal gain. Although, right now it’s being used as a weapon to push personal agendas.
Creator Monetization:
For most creators, it's incredibly difficult to monetize their content, especially a sustainable income stream.
90% of all the creators on Youtube don't make any money at all. This is because Youtube changed its monetization model to only reward creators with 1,000 subscribers and 4000 watch hours.
As of July 2022 there were 113.9 million Youtube Channels. 10.1 million of those channels have at least 1,000 subscribers. Meaning 103.8 million channels or 91% of creators have less than 1000 (Data from Tim Queen).
97.5% of YouTubers Don't Make Enough to Reach the U.S. Poverty Line. Only 55% of YouTube ad revenue goes to creators. Studies show that a YouTuber with 20,000 views per day and an average click-through rate of 50% earns only a little over the US poverty line of $12,880. Therefore, YouTube creators need to find other ways to supplement their advertising income. (Data per Influencer Marketing Hub)
This can be so daunting for new creators that they give up or they don't try to pursue a future in the first place. Potentially great ideas, with real value lost, due to the lack of financial support even if they do not lack supporters. Creators are a vital part of our life and are often taken for granted.
